Entrepreneurial Marketing and Change Readiness
نویسندگان
چکیده
منابع مشابه
Marketing and Entrepreneurial Orientation in Exporting SMEs
This paper is based on the first, qualitative, phase of a study aimed at enhancing understanding of SME growth through exporting. It investigates the reasons for the export success of twelve SMEs in the South West of England, exploring export market and entrepreneurial orientation in these companies, within the context of organisational culture. The second, quantitative stage of the research wi...
متن کاملADKAR Model and Nurses\' Readiness for Change
Background: Transformation is the greatest problem that all organizations face today. By the participation of people in the change projects, the possible resistance rate is reduced and the process of change is accelerated. The readiness of individuals makes them more involved in the change process. The current study aimed at investigating the readiness of using nursing Kardex through applying A...
متن کاملPutting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing
This paper considers how marketing can be made more appropriate in entrepreneurial contexts by proposing a conceptual model of the processes of marketing as undertaken by entrepreneurs. Although marketing is a key factor in the survival and development of business ventures, a number of entrepreneurial characteristics seem to be at variance with marketing according to the textbook. These include...
متن کاملReadiness for change.
Drawing on a case study of an ongoing consolidation of two US school districts, we examine the potential contribution that institutional theory can make to our understanding of change readiness. In so doing, we suggest that an institutional perspective provides three major opportunities for advancement in this area. First, we argue that it allows a shift from individual to collective cognitions...
متن کاملRadical Change by Entrepreneurial Design
This article offers a conceptual framework to understand radical change. It opens with a typology that defines change in terms of its pace and scope, and defines radical change as the swift transformation of an entire system. How radical change in public policy has occurred in the past is then documented. We find examples of radical change by chance, radical change by consensus, radical change ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Management and Strategy
سال: 2018
ISSN: 1923-3973,1923-3965
DOI: 10.5430/jms.v10n1p38